Another WIN for Tiger Forests – World Wildlife Fund

This is one of my favorite organizations. I like that they educate people all over the world about the importance of helping wildlife live in their native spaces and saving them. I just received my FOCUS newsletter from them and this article was in it.

These are the moments when I truly realize the power of our individuals choices and when we raise our voices in unison.

Sumatran tiger, IndonesiaGreat news! In February 2012 WWF launched a campaign asking 20 retailers to remove Paseo toilet paper from their grocery store shelves because it was known to be made from fiber supplied by Asia Pulp & Paper (APP), a company causing devastating rain forest destruction in Sumatra.

Thousands of you spoke up and took action in support of this campaign, and we can now announce that soon Paseo will no longer be found on store shelves in the U.S. You signed our petitions, became mystery shoppers, and helped spread the word; the companies heard your voices and agreed to make a change. As a result, tissue products connected to rain forest destruction are no longer found at reail chains with more than 18,000 stores nationwide.

To date:

  • Within four weeks of the campaign’s launch, 17 of the 20 largest grocery retailers we targeted confirmed that they were no longer selling Paseo toilet paper.
  • Paseo was the fastest-growing brand of toilet paper in the U.S. in 2011, but it has now been discontinued in the U.S. market.
  • Dollar General, one of the largest buyers of the private-label tissue in the U.S., canceled its contracts with APP affiliates and confirmed a commitment to stop sourcing both paper towels and tissue from Sumatra’s forests.

We continue working to get APP to change its forestry practices on the ground, and this campaign sent them a powerful message. But we still need your help. When you travel, look for LIVI brand toilet paper in hotels and public facilites and post the info to our interactive map at When you purchase toilet paper, always look for either 100% recycled content of FSC-certified tissue.

On behalf of elephants, orangutans and the 400 wild tigers who will call Sumatra’s forest home, thank you for your support.

This is why I am always signing those online petitions, I’ve seen them change things and sometimes very quickly. Our gathered voices are getting stronger as corporations understand that we have the power to choose what products to purchase for our health, the planets health, the wildlife and our children’s future.


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